The Product Launch
The launch sequence is a carefully orchestrated dance between you the product creator and your perfect client. From the first shock-and-awe report or video to the cart close.
With every product there is the value, what it costs and how soon I can recoup my investment, and the perceived value; what’s the product actually worth to me on more subtle levels, above and beyond the money. The clients value and perceived value should groove for the best results in your launch.
The product and the offer should be a “no brainer” for the client. Your training should feel so irresistible that client feels they would be missing out on the chance of a lifetime if they don’t buy…NOW.
In January I bought Perry Belcher’s “Winning at Social Media” for $997. I knew Perry and respected his teaching. The 40 minute pre-launch video on Social media Perry released rocked my world. I was ready to buy at the end of that video. In my heart I knew social media could explode my influence and connections. I also was clear that I could recoup my $997 investment.
I want the weight and the offer for your product to rock your perfect customer’s world. They need to feel in their bones the incredible value your product can bring to their life; both actual value, the ability to measure their ROI, and their perceived value, too.
As your Product Launch Manager I assume full responsibility for successfully managing every detail of your launch:
- Creating a detailed launch plan. This intricate plan includes the entire launch process: from initial surveys, pre-launch content, sales webinar before the cart opens,to cart-open sales process & JV tracking.
- Co-creating the story arch that drives the entire launch, pre-launch content, sales copy, emails, etc…; the look and theme of the launch. A lot of this inspiration comes from the “Perfect Customer” assessment and questionnaire I do with each client,
- Scheduling the roll-out of the launch plan and make sure everyone knows their time and place for each phase of the launch.
- Writing the drafts for all email, web, and sales copy,
- Making sure all the tech, web-design, sales and JV processes work smoothly.
- Managing the tech piece to make sure web-pages, email databases, email broadcast blasts, list building, social media, affiliate links, JV contests are all in simpatico.
- Suggesting “stick rate” systems to increase customer satisfaction and decrease refund rates. The refund rate in the Internet Marketing world is usually 10% for a solid product with a good sales and fulfillment process.
- Coaching you for calls with your Merchant Account rep.
- Supporting your JV’s/Affiliates.
We’ll work together to coordinate and design a launch that:
- gets the prospects absolute attention,
- positions you as the expert/& creates trust and respect,
- develops a sense of reciprocity,
- establishes social proof,
- answers all (or most) of the objections,
- negotiates the price point,
- introduces scarcity, and
- explains the product.
This is where you have the chance to create and birth something truly unique, simple, and elegant in the world…and your perfect client will know it.
The following are the Product Launch Formula packages I offer:
The House Launch~
A product launch focused on your own email list of clients and prospects.
The Mega Product Launch~
A product launch engaging full Joint Venture and Affiliate support.
The Perpetual Launch~
A launch system that repeats itself on a regular schedule (each week, month, or quarter). This model relies on promoting your product to clients that haven’t bought yet and new prospects that come through your website.
Click Here to schedule your FREE 30 minute Product Launch Consultation
